Senin, 29 Juni 2009
8 Secrets to Fill Your Business in 60 Days
8 Secrets to Fill
Your Business in 60 Days
By Donna Gunter (c) 2009 OnlineBizU.com
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Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:
1. Success mind set. Don't gloss over this strategy -- it may be the most important of all. If you truly want to succeed in your business and are passionate about what you do, nothing will hold you back. This often means that you have to step out in faith that you'll succeed, and most importantly, believe in yourself as a success. Sure, you may stumble, or even fall, but you must be willing to pick yourself back up and persevere -- even without a safety net hanging under you.
Generate Easy Revenue!
2. Target market. The biggest mistake that business owners make is wanting to sell to everyone. If you've tried this, you have no doubt discovered that casting your net around everyone is a very difficult task. Narrowing that group to a more manageable number will actually serve you much better, believe it or not. If you can identify a smaller group of hungry prospects who are willing to pay for the solutions to the problems that keep them awake at night (or those who are willing to pay for more information about a hobby or interest that occupies much of their free time) AND who are reachable in groups (associations, membership sites, magazines, newsletters, discussion forums or lists, social networking groups, etc.), then you have made a key discovery that will catapult your business forward.
3. Client Attraction Device. You've heard it said time and time again that "the money is in the list." This still holds true today, as well. Without a list of interested prospects to whom you can market, you don't have a business. The quickest way to begin to develop a list is to give something away. Yes, you heard me correctly. If you have content you have already created, dig through that to see if you have something appropriate for your chosen target market.
If not, identify a problem of your target market, and create some content that answers one of those problems. Perhaps it's a checklist, a Top 10 list, an ebook or special report, an audio interview, a pod cast, a video -- do whatever is easiest for you. Just ensure that it is in a plug and play format, i.e. don't make your prospect download some weird software that's not commonplace to read and view this material.
Make sure that your Client Attraction Device has some valuable content in it. Nothing is more frustrating to me than to read a free giveway that only serves to remind me that I have a problem and offers no solution unless I pay for it. Don't be afraid to demonstrate your expertise by giving "how to" information away. Trust me, if you are truly good at what you do, there's no way that you can share everything you know on a topic in one short information product. Your Client Attraction Device starts your prospects on the like, know, and trust road that is imperative for them to travel before they will decide to buy something from you.
4. Email marketing system. You must have some way to collect your prospect's information and a system by which you can stay in contact with them. The best way to do this is by purchasing email marketíng services. Do not use a free service for this, nor try to send emails out of your Outlook program. If you want to be a serous online business owner, invest in the most important asset in your business -- your email marketíng system.
Top Positions in the Web's Largest Article Directory
5. Blogsite. A blogsite, which is a web site/blog hybrid, is the quickest way to build an online presence. The two most popular blogging platforms, the fee-based Typepad and open source software Wordpress, can be used to create a blogsite very quickly. If you want either of them customized with a particular look or feel, that may take a bit longer and require a greater investment. However, either will work well to get you started, and both will permit you to enter your email marketíng system's signup code onto a page so that you can immediately begin to collect contact information from prospects who have requested your Client Attraction Device.
6. Stay in touch. Whether you do this by submitting regular blog posts or publishing an email newsletter (or both), you need to reach out and touch your prospects at least weekly (or several times a week if you are blogging). Give them some insights about what's happening with you personally as well as sharing some aspect of your expertise with them by creating a content-rich article or answering their questions. And, don't forget to sell -- provide some product or service in each email newsletter, or submit regular blog posts that remind your readers about what you are selling.
Forget Expensive PPC Advertising - There is an Alternative!
7. Social networking. Never before have we had the opportuníty to connect with others online easily and inexpensively as we do now with social networking. Create profiles on the social networks) used by your target market, do research to add friends/followers in your target market, and use the status updates to be useful to your followers, i.e. by sharing resources, asking questions, and updating them about how you help clients/customers.
8. Drive traffic to your site. There are a number of ways to accomplish this, but my favorite starts with writing an article. Once it's written, I publish it in my ezine, my blog, and to my web site and syndicate it on article directories all over the Web. Then I have the option of making a pod cast with the content; creating a screencast video or "talking head" video from it; writing and submitting a press release; creating a teleclass; create a Q&A radio show interview opportuníty; breaking up the points as separate Twitter posts, or Tweets, and tweeting them to my followers; or sharing it on my Squidoo lens or other information-sharing portals. The point here is to work once and profit, profit, profit. Repurpose one article as many ways as you can to drive traffic back to your blogsite and thus get more and more prospects to sign up on your list and ultimately convert them to customers.
The advent of the Internet makes it easier than ever to create and promote an online business with very little startup capital. And, if done correctly, the strategies will results in you filling your business in 60 days with eager and willing prospects ready to buy what you are offering.
About The Author
Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your Free gift, TurboCharge Your Online Marketíng Toolkit, visit her site at OnlineBizU.com. Ask Donna an Internet Marketing question at AskDonnaGunter.com.
Your Business in 60 Days
By Donna Gunter (c) 2009 OnlineBizU.com
SiteProNews RSS Feed - Grab the SiteProNews RSS Feed
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:
1. Success mind set. Don't gloss over this strategy -- it may be the most important of all. If you truly want to succeed in your business and are passionate about what you do, nothing will hold you back. This often means that you have to step out in faith that you'll succeed, and most importantly, believe in yourself as a success. Sure, you may stumble, or even fall, but you must be willing to pick yourself back up and persevere -- even without a safety net hanging under you.
Generate Easy Revenue!
2. Target market. The biggest mistake that business owners make is wanting to sell to everyone. If you've tried this, you have no doubt discovered that casting your net around everyone is a very difficult task. Narrowing that group to a more manageable number will actually serve you much better, believe it or not. If you can identify a smaller group of hungry prospects who are willing to pay for the solutions to the problems that keep them awake at night (or those who are willing to pay for more information about a hobby or interest that occupies much of their free time) AND who are reachable in groups (associations, membership sites, magazines, newsletters, discussion forums or lists, social networking groups, etc.), then you have made a key discovery that will catapult your business forward.
3. Client Attraction Device. You've heard it said time and time again that "the money is in the list." This still holds true today, as well. Without a list of interested prospects to whom you can market, you don't have a business. The quickest way to begin to develop a list is to give something away. Yes, you heard me correctly. If you have content you have already created, dig through that to see if you have something appropriate for your chosen target market.
If not, identify a problem of your target market, and create some content that answers one of those problems. Perhaps it's a checklist, a Top 10 list, an ebook or special report, an audio interview, a pod cast, a video -- do whatever is easiest for you. Just ensure that it is in a plug and play format, i.e. don't make your prospect download some weird software that's not commonplace to read and view this material.
Make sure that your Client Attraction Device has some valuable content in it. Nothing is more frustrating to me than to read a free giveway that only serves to remind me that I have a problem and offers no solution unless I pay for it. Don't be afraid to demonstrate your expertise by giving "how to" information away. Trust me, if you are truly good at what you do, there's no way that you can share everything you know on a topic in one short information product. Your Client Attraction Device starts your prospects on the like, know, and trust road that is imperative for them to travel before they will decide to buy something from you.
4. Email marketing system. You must have some way to collect your prospect's information and a system by which you can stay in contact with them. The best way to do this is by purchasing email marketíng services. Do not use a free service for this, nor try to send emails out of your Outlook program. If you want to be a serous online business owner, invest in the most important asset in your business -- your email marketíng system.
Top Positions in the Web's Largest Article Directory
5. Blogsite. A blogsite, which is a web site/blog hybrid, is the quickest way to build an online presence. The two most popular blogging platforms, the fee-based Typepad and open source software Wordpress, can be used to create a blogsite very quickly. If you want either of them customized with a particular look or feel, that may take a bit longer and require a greater investment. However, either will work well to get you started, and both will permit you to enter your email marketíng system's signup code onto a page so that you can immediately begin to collect contact information from prospects who have requested your Client Attraction Device.
6. Stay in touch. Whether you do this by submitting regular blog posts or publishing an email newsletter (or both), you need to reach out and touch your prospects at least weekly (or several times a week if you are blogging). Give them some insights about what's happening with you personally as well as sharing some aspect of your expertise with them by creating a content-rich article or answering their questions. And, don't forget to sell -- provide some product or service in each email newsletter, or submit regular blog posts that remind your readers about what you are selling.
Forget Expensive PPC Advertising - There is an Alternative!
7. Social networking. Never before have we had the opportuníty to connect with others online easily and inexpensively as we do now with social networking. Create profiles on the social networks) used by your target market, do research to add friends/followers in your target market, and use the status updates to be useful to your followers, i.e. by sharing resources, asking questions, and updating them about how you help clients/customers.
8. Drive traffic to your site. There are a number of ways to accomplish this, but my favorite starts with writing an article. Once it's written, I publish it in my ezine, my blog, and to my web site and syndicate it on article directories all over the Web. Then I have the option of making a pod cast with the content; creating a screencast video or "talking head" video from it; writing and submitting a press release; creating a teleclass; create a Q&A radio show interview opportuníty; breaking up the points as separate Twitter posts, or Tweets, and tweeting them to my followers; or sharing it on my Squidoo lens or other information-sharing portals. The point here is to work once and profit, profit, profit. Repurpose one article as many ways as you can to drive traffic back to your blogsite and thus get more and more prospects to sign up on your list and ultimately convert them to customers.
The advent of the Internet makes it easier than ever to create and promote an online business with very little startup capital. And, if done correctly, the strategies will results in you filling your business in 60 days with eager and willing prospects ready to buy what you are offering.
About The Author
Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your Free gift, TurboCharge Your Online Marketíng Toolkit, visit her site at OnlineBizU.com. Ask Donna an Internet Marketing question at AskDonnaGunter.com.
Michael Jackson Facebook Page Surges On News of Death, Turns Into Memorial
Michael Jackson’s Facebook Page experienced a surge in fans after news of his death spread around the web. Currently the page appears to be attracting around 20 fans a second with a good chance that the page will become one of the top Pages is a short amount of time. The page wall has turned into a virtual memorial for the pop legend who’s life impacted much of the world and who’s music transformed an industry. While he may be a controversial figure, one thing is certain: until today he was the world’s largest pop icon. Not surprising considering that he defined pop.
The world will move on but it there’s no doubt his Facebook Page will become one of the top Facebook Pages after news of his death revives peoples’ memories of the idol. My entire Facebook news feed has become a stream of messages about Jackson’s death and filled with peoples’ memories of the legend. It’s impressive to watch the amount of conversation currently taking place around the web all about Michael Jackson.
For those that use blip.fm, the site is filled with songs from Michael Jackson. All around the web there is Michael Jackson memorials sprouting up which is an interesting thing to watch and with the web becoming increasingly social, it’s mostly conversations about people’s memories of the man. It seems like people have practically ended business for the day to memorialize him and are blaring their favorite Michael Jackson songs.
If you are a fan of Michael Jackson and wish to memorialize him, go become his fan on Facebook.
Rabu, 24 Juni 2009
How Twitter is Teaching Business the Lost Art of Conversation
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12
How Twitter is Teaching Business the Lost Art of Conversation
06 2009 Sunday
21
By Kalena Jordan in Featured
Email This Post
twitterSo it’s happened. Twitter has gone mainstream. As Twitter users, we knew instantly when Mumbai came under terrorist attack. We laughed at the photo of Stephen Fry stuck in an elevator when he tweeted his predicament, we were there when Ashton Kutcher beat CNN to 1 million followers, we caught the first glimpse of passengers being evacuated from the ditched plane on the Hudson River and we all suffered the lag time when Oprah Winfrey sent her first ever tweet on live TV.
Industry pundits and bitter journalists regularly diss Twitter as a time-wasting, “look at me” fad, destined for Forgottensville in 2 years. In fact New York Times reporter Maureen Dowd is quoted as saying to Twitter founders Evan Williams and Biz Stone:
“I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”
So is Twitter really just an emergency beacon and “a toy for bored celebrities and high-school girls” as Dowd gleefully claims?
Thankfully, no. The latest wave of Twitter users are business executives. They range from home business owners, SME’s, middle and upper management, marketing executives, brand evangelists and CEOs. Take a look at ExecuTweets and you’ll see some well-known names with very active Twitter accounts: Richard Branson of Virgin, Lisa Stone Co-founder of BlogHer, Tony Hsieh CEO of Zappos and Steve Case Co-founder of AOL, to name a few.
It’s not just individuals either. Some of the world’s most recognized brands are Twittering. I found a number of super brands on Twitter and asked my followers which of these they were following:
POLL QUESTION: Which of the following US companies do you follow on Twitter?
* Amazon 19%
* BestBuy 2%
* Dell 7%
* DunkinDonuts 2%
* Etsy 4%
* Motorola 0%
* Overstock 5%
* Starbucks 12%
* Threadless 16%
* UrbanOutfitters 2%
* WholeFoods14%
* Zappos 18%]
Other major brands with Twitter accounts include:
* JetBlue
* ComCast
* Vodafone
* TheHomeDepot
* H&R Block
* Qantas
* Virgin
* Forrester Research
* Ford
* Samsung
* Kodak
Twitter as a Business Tool
So why would companies be interested in Twitter? Because they know that conversation is a powerful, persuasive business tool and right now, Twitter is where the conversation is happening.
Here are some recent stats about the micro-blogging site from Nielsen:
* Twitter is fastest growing community site on web
* Twitter experienced 1,382% growth in the 12 months to Feb 09
* The largest user group on Twitter is 35-49 year olds
As the Internet morphs from Web 2.0 to Web 3.0, conversation has quietly ousted content and taken the throne as King. The Web has always enabled businesses to reach new markets. But Twitter allows them to engage directly with customers and potential customers in real time in front of an impressionable public. The opportunity this provides is unparalleled. As an effective advertising tool, the dusty old Yellow Pages seems positively prehistoric in comparison.
So just how are companies using Twitter as a business tool? To find out, I set up a poll and tweeted the question:
POLL QUESTION: If you represent a business using Twitter, what is your/their *main* reason for doing so?
The results were quite interesting:
* Branding 7%
* Driving traffic 23%
* Reputation management 7%
* SEO 0%
* Internal communications 0%
* News / product announcements 11%
* Service status updates 2%
* Customer interaction 37%
* Fun 5%
* Other 9%
A couple of things stood out for me here. Firstly, the majority of companies who took this poll are using Twitter primarily to interact with their customers and drive traffic. That’s understandable. But very few are using it for reputation management and none of them are yet using it for Search Engine Optimization (SEO) reasons. It was also interesting to see that a few businesses are using Twitter purely for fun.
Asked why he thinks Twitter is a good fit for business, Overstock’s Social Media Manager Josh Austin says:
“Twitter allows for a personal, real-life brand presence, while fostering better communication, engagement and attention to our customers.”
Customer Interaction on Twitter
So just how do customers interact with businesses on Twitter? I wanted to find out, so I launched another poll:
POLL QUESTION: Have you ever communicated directly with a company using Twitter? What was your main reason for doing so?
* Yes to resolve an issue 25%
* Yes to give positive feedback 18%
* Yes to give negative feedback 6%
* Yes for another reason 16%
* No 35%
It was encouraging to see that 65% of poll respondents have conversed with a company using Twitter. When you consider that nearly half of those people had an issue to resolve with the company they communicated with, the potential for customer loss and retention is lit up like the proverbial Christmas tree. Then there’s the number of respondents giving companies direct feedback via tweets. That’s enough to get any PR Department salivating!
Meg Geddes, a Search Marketing expert and power Twitter user related her recent positive experience with a business on the micro-blogging site:
“At the end of December, there was a special one-day only promotion through Intuit and Staples (an office supply) for buying Quickbooks Pro where you’d get a full rebate. I ordered it and filled in my rebate paperwork but it was illegible and had to be refaxed. The date on the revised paperwork sent by Intuit didn’t match my order date (and I didn’t notice) so my rebate was denied. I was bitching about it on Twitter and within half an hour, someone from Intuit sent me a tweet asking if she could help. I laid it all out for her, and she got it approved; I got my rebate very shortly after that. I was very happy, as I had been expecting to have to sit on the phone for hours with Intuit and/or Staples.”
But they’re not all positive experiences. Below is an exchange I witnessed on Twitter between a company representative (V) and an unhappy customer (J) who was Twittering while on hold with a Call Center.
J - What the hell is happening with our countries [industry removed]? Are they actually all run by turkeys?
V - Can I help?
J - I officially ban the V Twitterati from this conversation.
V - You seem to be having a problem with a V product. As I’ve said, can I help? If not, why are you bringing it up?
J - This is Twitter. I can bring up whatever I want. If you don’t like the rants and discussions, feel welcome to party elsewhere
V - Oooh, sensitive! Well, good luck with it. I’m sure it’ll be just fine.
J - No you cannot help. I am already dealing with V muppets.
J - [@somebody else] I’m polite to customers. I never harass them. But this discussion is about frustration with V - and all justified.
V - I really don’t understand what it is you hope to achieve. you say you have a problem but refuse to accept any help.
J - Pull the cottonballs out of your ears. Please join another discussion.
V - then you say you wish more companies use Twitter while refusing to accept my help, through Twitter.
J - I’m not rejecting help. Only help from you. As mentioned 5 times now!! I’m already talking to V to resolve
V - J, if you want some help with your problem, if you ACTUALLY WANT TO SORT IT OUT, let me know
J - Ok (non listener) for the 6th time today. I’m already resolving it with V. So I don’t need YOUR help.
V - so you’re resolving the problem. Good. So why are you whinging about it?
J - DO NOT try to tell me what I am and am not allowed to talk about. I can discuss whatever I want.
V - I saw you asking for help on Twitter, so I responded on Twitter. How is that a bad thing? Seriously, I’m keen to know.
V - If Twitter can’t be used for support then I guess I should stop trying to help anyone who wants help via Twitter.
J - As you have the right to hijack conversations, I have the right to vent. That’s Twitter…
V - Sorry everyone, I just wanted to know… I guess I really can’t help
Clearly, this issue could have had a positive outcome, but mistakes were made on both sides. The customer shouldn’t have been so quick to reject help when it was offered and the company representative should have let the issue go instead of pushing it and trying to publicly humiliate the customer into accepting help. But the exchange gives you an idea of the opportunities there are for customer communication and retention.
Open a Dialogue, Silly
Kaila Colbin runs the Social Marketing agency Missing Link in Christchurch New Zealand. She says that businesses can be transformed by simply opening a dialogue with their customers using blogs, emails and Twitter.
“For businesses looking to build a direct connection with their customers, Twitter can’t be beat, but it only works if you’ve got the right mindset and are prepared to invest in relationships”, she says.
“Unlike traditional advertising, a Twitter presence requires constant two-way communication to be effective. It also requires a level of transparency and selflessness that most companies aren’t used to employing in their marketing efforts. You can’t pretend to be perfect, and you can’t talk only about yourself.”
Colbin can generally convince companies to hire her by asking a single question: “Would you like to be the one having that conversation with your customers, or would you rather your competition do it?”
The Pizza Meal Win
It’s not just super brands that can benefit from using Twitter. Small businesses can gain from it too. Take Silicon Valley pizza chain Tony & Alba. By using keyword tracking and the Twitter Search tool, they monitored conversations on Twitter involving the keyword *pizza*.
Seeing a tweet from local man Ryan Kuder to his buddy suggesting a rival pizza place as their venue for dinner that night, Tony & Alba tweeted Ryan directly suggesting their pizza restaurant instead. It was further away for Ryan and his family, but a quick offer by Tony & Alba to reserve a table and throw in free soft drinks clinched the deal. A positive meal experience and a single tweet won the respect and future business from 3 happy families.
The Free Burrito Fail
But if you’re going to use Twitter to promote your products, make sure you’re prepared for the potential rush of business. In February this year, Utah-based Mexican restaurant chain Costa Vida sent a one-day-only offer for a free sweet pork burrito to its 80 followers on Twitter. As part of the promotion, Costa Vida required customers to have an electronic coupon on their mobile phone.
The Sweet Pork Burrito promotion was designed to test the effectiveness of leveraging social media Web sites like Twitter and Facebook in brand building and in driving restaurant traffic. However Costa Vida customers tweeted about the promotion and forwarded the offer to friends via mobile phone. Their followers told THEIR followers and so on, until more than 2,500 people inundated one of Costa Vida’s stores looking for their free burrito.
Costa Vida had to send multiple Twitter updates with instructions for how new Costa Vida Fans could redeem their coupon on a future date for the (now sold-out) burritos.
Reputation management
Savvy companies already understand the power of Twitter. Companies with shareholders monitoring their every move can’t afford to have their brand sullied at the virtual water cooler. These companies have employed staff whose only job is to send out short bursts of 140 characters every hour or so.
Handbooks on Twettiquette are being distributed to their marketing teams. They’ve created TweetBeep accounts to monitor how their brand is being talked about by Twitter users and they’re actively engaging with those people. They’re already at the water cooler and they’re handing out the cups.
Think your business can be a Twitter success story? Then here’s one last piece of advice, courtesy of Michael Martine:
“If you’re on twitter to market your business, the best thing you can do is shut up about your business and help people.”
Article by Kalena Jordan who writes a daily Search Engine Advice Column, and is Co-Founder of Search Engine College - an online training institution offering online instructor-led and self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. Follow Kalena on Twitter.
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12
How Twitter is Teaching Business the Lost Art of Conversation
06 2009 Sunday
21
By Kalena Jordan in Featured
Email This Post
twitterSo it’s happened. Twitter has gone mainstream. As Twitter users, we knew instantly when Mumbai came under terrorist attack. We laughed at the photo of Stephen Fry stuck in an elevator when he tweeted his predicament, we were there when Ashton Kutcher beat CNN to 1 million followers, we caught the first glimpse of passengers being evacuated from the ditched plane on the Hudson River and we all suffered the lag time when Oprah Winfrey sent her first ever tweet on live TV.
Industry pundits and bitter journalists regularly diss Twitter as a time-wasting, “look at me” fad, destined for Forgottensville in 2 years. In fact New York Times reporter Maureen Dowd is quoted as saying to Twitter founders Evan Williams and Biz Stone:
“I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”
So is Twitter really just an emergency beacon and “a toy for bored celebrities and high-school girls” as Dowd gleefully claims?
Thankfully, no. The latest wave of Twitter users are business executives. They range from home business owners, SME’s, middle and upper management, marketing executives, brand evangelists and CEOs. Take a look at ExecuTweets and you’ll see some well-known names with very active Twitter accounts: Richard Branson of Virgin, Lisa Stone Co-founder of BlogHer, Tony Hsieh CEO of Zappos and Steve Case Co-founder of AOL, to name a few.
It’s not just individuals either. Some of the world’s most recognized brands are Twittering. I found a number of super brands on Twitter and asked my followers which of these they were following:
POLL QUESTION: Which of the following US companies do you follow on Twitter?
* Amazon 19%
* BestBuy 2%
* Dell 7%
* DunkinDonuts 2%
* Etsy 4%
* Motorola 0%
* Overstock 5%
* Starbucks 12%
* Threadless 16%
* UrbanOutfitters 2%
* WholeFoods14%
* Zappos 18%]
Other major brands with Twitter accounts include:
* JetBlue
* ComCast
* Vodafone
* TheHomeDepot
* H&R Block
* Qantas
* Virgin
* Forrester Research
* Ford
* Samsung
* Kodak
Twitter as a Business Tool
So why would companies be interested in Twitter? Because they know that conversation is a powerful, persuasive business tool and right now, Twitter is where the conversation is happening.
Here are some recent stats about the micro-blogging site from Nielsen:
* Twitter is fastest growing community site on web
* Twitter experienced 1,382% growth in the 12 months to Feb 09
* The largest user group on Twitter is 35-49 year olds
As the Internet morphs from Web 2.0 to Web 3.0, conversation has quietly ousted content and taken the throne as King. The Web has always enabled businesses to reach new markets. But Twitter allows them to engage directly with customers and potential customers in real time in front of an impressionable public. The opportunity this provides is unparalleled. As an effective advertising tool, the dusty old Yellow Pages seems positively prehistoric in comparison.
So just how are companies using Twitter as a business tool? To find out, I set up a poll and tweeted the question:
POLL QUESTION: If you represent a business using Twitter, what is your/their *main* reason for doing so?
The results were quite interesting:
* Branding 7%
* Driving traffic 23%
* Reputation management 7%
* SEO 0%
* Internal communications 0%
* News / product announcements 11%
* Service status updates 2%
* Customer interaction 37%
* Fun 5%
* Other 9%
A couple of things stood out for me here. Firstly, the majority of companies who took this poll are using Twitter primarily to interact with their customers and drive traffic. That’s understandable. But very few are using it for reputation management and none of them are yet using it for Search Engine Optimization (SEO) reasons. It was also interesting to see that a few businesses are using Twitter purely for fun.
Asked why he thinks Twitter is a good fit for business, Overstock’s Social Media Manager Josh Austin says:
“Twitter allows for a personal, real-life brand presence, while fostering better communication, engagement and attention to our customers.”
Customer Interaction on Twitter
So just how do customers interact with businesses on Twitter? I wanted to find out, so I launched another poll:
POLL QUESTION: Have you ever communicated directly with a company using Twitter? What was your main reason for doing so?
* Yes to resolve an issue 25%
* Yes to give positive feedback 18%
* Yes to give negative feedback 6%
* Yes for another reason 16%
* No 35%
It was encouraging to see that 65% of poll respondents have conversed with a company using Twitter. When you consider that nearly half of those people had an issue to resolve with the company they communicated with, the potential for customer loss and retention is lit up like the proverbial Christmas tree. Then there’s the number of respondents giving companies direct feedback via tweets. That’s enough to get any PR Department salivating!
Meg Geddes, a Search Marketing expert and power Twitter user related her recent positive experience with a business on the micro-blogging site:
“At the end of December, there was a special one-day only promotion through Intuit and Staples (an office supply) for buying Quickbooks Pro where you’d get a full rebate. I ordered it and filled in my rebate paperwork but it was illegible and had to be refaxed. The date on the revised paperwork sent by Intuit didn’t match my order date (and I didn’t notice) so my rebate was denied. I was bitching about it on Twitter and within half an hour, someone from Intuit sent me a tweet asking if she could help. I laid it all out for her, and she got it approved; I got my rebate very shortly after that. I was very happy, as I had been expecting to have to sit on the phone for hours with Intuit and/or Staples.”
But they’re not all positive experiences. Below is an exchange I witnessed on Twitter between a company representative (V) and an unhappy customer (J) who was Twittering while on hold with a Call Center.
J - What the hell is happening with our countries [industry removed]? Are they actually all run by turkeys?
V - Can I help?
J - I officially ban the V Twitterati from this conversation.
V - You seem to be having a problem with a V product. As I’ve said, can I help? If not, why are you bringing it up?
J - This is Twitter. I can bring up whatever I want. If you don’t like the rants and discussions, feel welcome to party elsewhere
V - Oooh, sensitive! Well, good luck with it. I’m sure it’ll be just fine.
J - No you cannot help. I am already dealing with V muppets.
J - [@somebody else] I’m polite to customers. I never harass them. But this discussion is about frustration with V - and all justified.
V - I really don’t understand what it is you hope to achieve. you say you have a problem but refuse to accept any help.
J - Pull the cottonballs out of your ears. Please join another discussion.
V - then you say you wish more companies use Twitter while refusing to accept my help, through Twitter.
J - I’m not rejecting help. Only help from you. As mentioned 5 times now!! I’m already talking to V to resolve
V - J, if you want some help with your problem, if you ACTUALLY WANT TO SORT IT OUT, let me know
J - Ok (non listener) for the 6th time today. I’m already resolving it with V. So I don’t need YOUR help.
V - so you’re resolving the problem. Good. So why are you whinging about it?
J - DO NOT try to tell me what I am and am not allowed to talk about. I can discuss whatever I want.
V - I saw you asking for help on Twitter, so I responded on Twitter. How is that a bad thing? Seriously, I’m keen to know.
V - If Twitter can’t be used for support then I guess I should stop trying to help anyone who wants help via Twitter.
J - As you have the right to hijack conversations, I have the right to vent. That’s Twitter…
V - Sorry everyone, I just wanted to know… I guess I really can’t help
Clearly, this issue could have had a positive outcome, but mistakes were made on both sides. The customer shouldn’t have been so quick to reject help when it was offered and the company representative should have let the issue go instead of pushing it and trying to publicly humiliate the customer into accepting help. But the exchange gives you an idea of the opportunities there are for customer communication and retention.
Open a Dialogue, Silly
Kaila Colbin runs the Social Marketing agency Missing Link in Christchurch New Zealand. She says that businesses can be transformed by simply opening a dialogue with their customers using blogs, emails and Twitter.
“For businesses looking to build a direct connection with their customers, Twitter can’t be beat, but it only works if you’ve got the right mindset and are prepared to invest in relationships”, she says.
“Unlike traditional advertising, a Twitter presence requires constant two-way communication to be effective. It also requires a level of transparency and selflessness that most companies aren’t used to employing in their marketing efforts. You can’t pretend to be perfect, and you can’t talk only about yourself.”
Colbin can generally convince companies to hire her by asking a single question: “Would you like to be the one having that conversation with your customers, or would you rather your competition do it?”
The Pizza Meal Win
It’s not just super brands that can benefit from using Twitter. Small businesses can gain from it too. Take Silicon Valley pizza chain Tony & Alba. By using keyword tracking and the Twitter Search tool, they monitored conversations on Twitter involving the keyword *pizza*.
Seeing a tweet from local man Ryan Kuder to his buddy suggesting a rival pizza place as their venue for dinner that night, Tony & Alba tweeted Ryan directly suggesting their pizza restaurant instead. It was further away for Ryan and his family, but a quick offer by Tony & Alba to reserve a table and throw in free soft drinks clinched the deal. A positive meal experience and a single tweet won the respect and future business from 3 happy families.
The Free Burrito Fail
But if you’re going to use Twitter to promote your products, make sure you’re prepared for the potential rush of business. In February this year, Utah-based Mexican restaurant chain Costa Vida sent a one-day-only offer for a free sweet pork burrito to its 80 followers on Twitter. As part of the promotion, Costa Vida required customers to have an electronic coupon on their mobile phone.
The Sweet Pork Burrito promotion was designed to test the effectiveness of leveraging social media Web sites like Twitter and Facebook in brand building and in driving restaurant traffic. However Costa Vida customers tweeted about the promotion and forwarded the offer to friends via mobile phone. Their followers told THEIR followers and so on, until more than 2,500 people inundated one of Costa Vida’s stores looking for their free burrito.
Costa Vida had to send multiple Twitter updates with instructions for how new Costa Vida Fans could redeem their coupon on a future date for the (now sold-out) burritos.
Reputation management
Savvy companies already understand the power of Twitter. Companies with shareholders monitoring their every move can’t afford to have their brand sullied at the virtual water cooler. These companies have employed staff whose only job is to send out short bursts of 140 characters every hour or so.
Handbooks on Twettiquette are being distributed to their marketing teams. They’ve created TweetBeep accounts to monitor how their brand is being talked about by Twitter users and they’re actively engaging with those people. They’re already at the water cooler and they’re handing out the cups.
Think your business can be a Twitter success story? Then here’s one last piece of advice, courtesy of Michael Martine:
“If you’re on twitter to market your business, the best thing you can do is shut up about your business and help people.”
Article by Kalena Jordan who writes a daily Search Engine Advice Column, and is Co-Founder of Search Engine College - an online training institution offering online instructor-led and self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. Follow Kalena on Twitter.
THE GREAT SINGAPORE SALE
THE GREAT SINGAPORE SALE
29 May - 26 July 2009
Whether you are in the main shopping belts of Orchard Road and Marina Bay or at the suburban malls, look out for discounts of up to 70% off the usual prices. That goes for just about anything, from designer apparel to jewellery, watches and more!
And whether you are pampering your loved ones or just rewarding yourself, MasterCard gives you more reasons to shop, so use your MasterCard for exclusive privileges this Great Singapore Sale.
On top of that, visitors to the island city during the Great Singapore Sale are entitled to exclusive promotions on selected retail and lifestyle purchases. So take advantage of the season’s tourist privileges and rewards to enjoy even bigger bargains! What’s more, there will also be attractive dining offers islandwide during the season to keep you and your companions thoroughly contented even when you’re not shopping.
For more information, please call the Touristline (8am to 9pm):
1800 736 2000 (toll free in Singapore) or
(65) 6736 2000 (outside Singapore)
Kamis, 18 Juni 2009
3gp Video Pelecehan Mahasiswi oleh Polisi
Tiga Polisi Makassar Diusut Terkait Pelecehan Mahasiswi
Selasa, 19 Mei 2009 | 13:58 WIB
TEMPO Interaktif, Makassar: Kepolisian Daerah Sulawesi Selatan telah menindaklanjuti laporan keluarga korban pelecehan yang dilakukan aparat kepolisian. Terkait kasus ini sudah tiga anggota Polwiltabes Makassar diperiksa, masing-masing AF, AZ, dan YP.
Kepala Kepolisian Daerah Sulawesi Selatan, Inspektur Jenderal Mathius Salempang, yang ditemui usai acara tatap muka dan pengarahan di Gedung Juang 45 Makassar, Selasa (19/5), mengatakan kasus ini sudah ditangani Divisi Propam Polda Sulsel.
"Kalau memang ada anggota saya terlibat, percayakan kepada saya, pasti akan saya lanjuti, saya pasti tindak. Saya kira kalau kita bisa buktikan, kita tidak akan biarkan, saya akan tegakkan aturan," katanya.
Menurut Mathius, saat ini sudah ada tiga anggota Polwiltabes Makassar berpangkat Brigadir yang telah menjalani proses pemeriksaan, masing-masing AF, AZ, dan YP. Satu lagi akan menjalani proses pemeriksaan, yakni FR, dan kemungkinan masih akan berkembang. "Saya kira keluarga dan masyarakat percaya sama kita. Yakinlah bahwa kita tidak akan membiarkan," tegasnya.
Kasus ini terungkap setelah beredar rekaman seorang mahasiswi yang diminta melucuti seluruh pakaiannya hingga betul-betul telanjang oleh beberapa orang berpakaian polisi. Korban, seorang mahasiswi, melaporkan tindakan aparat tersebut.
Tidak puas melaporkan kasus ini ke Polda, korban dan keluarganya melapor ke Lembaga Bantuan Hukum (LBH) Makassar, kemarin. Atas laporan ini maka pihak LBH Makassar, akan menyurat ke Kompolnas, Kapolri dan Komnas Perempuan.
Berdasarkan keterangan korban, LBH merilis kronologis kejadian pada Oktober 2008 sekitar pukul 15.00 WITA itu. Saat itu korban dan teman prianya berjalan-jalan di Tanjung Bunga. Tiba-tiba korban didatangi lima aparat yang berpakaian perintis. Mereka langsung membuka pintu mobil dan salah satunya menuduh pasangan ini berbuat asusila. Korban mencoba melakukan pembelaan, tetapi oknum kepolisian ini tidak mengedepankan asas praduga tak bersalah.
Mereka malah memaksa korban untuk membuka pakaian dalamnya, sambil merekam peristiwa itu dengan ponsel secara paksa. Rekaman tersebut memperlihatkan kemaluan korban untuk membuktikan apakah ada sperma yang tertinggal.
Kemudian lima aparat itu menyerahkan korban ke pos satpam dekat pantai Akarena. Di sana ada Wadanru, anggota kepolisian, yang kemudian menyandera HP korban dan menyuruh membayar Rp 500 ribu dengan kesepakatan akan menghapus rekaman korban. Untuk pembayaran tersebut, korban menjual HP di MTC seharga Rp 400.
Malamnya korban menemui salah seorang polisi yang sedang tugas di bawah jembatan SD Sudirman. Sebelum uang diserahkan, korban dibawa ke tol untuk membawa rompi dan dalam perjalanan itu korban menyerahkan uang ke seorang satpam. Saat itu satpam itu berkata jika rekaman itu sisa satu yang belum terhapus dan berjanji akan menghapusnya jika temannya yang lain sudah datang.
Kepala Divisi Perempuan dan Anak di Lembaga Bantuan Hukum (LBH) Makassar, Fajriani Langeng, menilai rekaman dari ponsel itu menunjukkan adanya pemaksaan oleh aparat. Saat ini kondisi korban cukup terguncang akibat peristiwa ini. Wajah korban nyaris tak pernah kering dari air mata.
"Perilaku oknum aparat dalam rekaman itu sudah melanggar kode etik kepolisian. Ini sudah sangat kelewatan, jadi kita minta pelaku dipecat dan Kapolda meminta maaf atas tindakan anggotanya," kata Fajriani.
Kapolda menambahkan, bahwa jika ada aparat yang curiga terhadap sesuatu dan melakukan pemeriksaan identitas warga, kegiatan ini dilindungi Undang-Undang No 2 Tahun 2002 tentang Kepolisian Negara RI. Tetapi jika tindakan aparat kepolisian sudah tidak sesuai aturan atau di luar UU, seperti menyuruh buka baju dan merekam, itu sudah bukan wewenangnya.
Polisi Tahan Pelaku Pelecehan Mahasiswi
“Hukumannya akan dikenakan sanksi berat hingga pemecatan dari satuan polisi."
Selasa, 19 Mei 2009, 21:00 WIB
Siswanto
Helikopter polisi (VIVAnews/Nicolaus Tomy Kurniawan)
BERITA TERKAIT
* Kompolnas Akan Minta Klarifikasi ke Kapolri
* Korban Pemukulan Oknum Brimob Lapor Kompolnas
* 6 Polisi Pembunuh Tentara Divonis 8 Tahun Bui
* Enam Pelaku Terancam Dibui
* Komisi Anak Laporkan Oknum Polisi ke Propam
web tools
smaller normal bigger
VIVAnews - Kepolisian Daerah Sulawesi Selatan dan Barat menetapkan empat polisi yang diduga terlibat melakukan pelecehan seksual terhadap seorang mahasiswi di Makassar .
Kepala Bidang Hubungan Masyarakat Kepolisian Daerah Sulselbar, Kombes Polisi Hery Subiansauri, mengatakan keempat tersangka berinisial Bripka AN, Briptu MA, Briptu FY dan Briptu YN. Keempat prajurit tersebut bertugas sebagao patroli perintis di Kepolisian Wilayah Kota Besar Makassar .
“Dari bukti video yang mereka rekam sendiri, keempatnya memang diduga menjadi pelaku pelecehan. Untuk pengembangan selanjutnya, mereka masih akan menjalani pemeriksaan sebagai tersangka,” kata Hery kepada VIVAnews, Selasa 19 Mei 2009.
Hery menambahkan keempatnya langsung ditahan di tahanan Polda Sulselbar pasca penetapan menjadi tersangka. Keempatnya diancam pasal tentang pelecehan seksual, karena memaksa Anti (nama samaran), seorang mahasiswi di perguruan tinggi swasta di Makassar untuk membuka pakaian luar dan dalam yang dikenakannya.
Terkait dengan kasus itu, Hery berjanji akan menuntaskan kasus tersebut. Menurutnya, mereka akan dikenai tindakan disiplin dank ode etik jika ternyata mereka benar-benar melakukan tindakan itu. Selain itu, mereka juga terancam pasal-pasal pidana, jika terbukti ada pelanggaran pidana.
“Hukumannya akan dikenakan sanksi berat hingga pemecatan dari satuan polisi. Perbuatan itu dianggap diluar dari kewenangan,” kata Hery.
Dari informasi yang dihimpun VIVAnews, peristiwa pelecehan seksual terjadi pada oktober 2008. Saat itu Anti bersama teman laki-lakinya sedang menuju ke salah satu tempat wisata di Makassar . Tiba-tiba, lima polisi menyergap pasangan tersebut dengan alasan untuk memeriksa.
Kelima polisi itu kemudian memaksa membuka pakaian luar dan dalam yang dikenakan Anti. Bahkan, polisi berseragam tersebut memaksa untuk memperlihatkan bagian terlarang Anti, untuk membuktikan apakah ada cairan sperma.
Polisi mengabadikan peristiwa itu, termasuk merekam bagian kemaluan Anti lewat video handphone. Rekaman itulah yang beredar luas dalam sepekan terakhir.
Anti juga melaporkan kasus tersebut ke Lembaga Bantuan Hukum (LBH) Makassar , untuk mendapatkan perlindungan hukum.
Pelecehan Seks Polisi
Mahasiswa STIEM Bongaya Geruduk Mapolwiltabes Makassar
Muhammad Nur Abdurrahman - detikNews
Makassar - Kasus pelecehan seksual yang dilakukan polisi terhadap Mawar, mahasiswi Sekolah Tinggi Ilmu Ekonomi dan Manajemen (STIEM) Bongaya membuat geram teman-temannya. Tidak kurang dari seratus mahasiswa STIEM Bongaya berunjuk rasa di Mapolwiltabes Makassar, di jalan Ahmad Yani, Makassar, Sabtu (23/5/2009).
Kedatangan mahasiswa STIEM yang berkonvoi dari kampusnya, di jalan Mappaoddang, Makassar, itu untuk menuntut Kapolwiltabes memecat anggotanya yang menjadi pelaku pencabulan dan pemerasan.
Koordinator aksi mahasiswa STIEM, Muhammad Ikbal, dalam orasinya meminta Polri memecat anggotanya yang terlibat dalam kasus pencabulan. Mereka juga meminta Kapolda Sulselbar, Irjen Pol Mathius Salempang, meminta maaf lewat media massa kepada korban dan civitas akademika STIEM Bongaya.
"Penistaan ini tidak bisa dibiarkan begitu saja. Kasus ini harus tuntas dan menjadi pelajaran bagi polisi ketika bertugas," ungkap Ikbal.
Sementara itu, Kapolwitabes Makassar, Kombes Burhanuddin Andi yang menemui pengunjuk rasa, menegaskan pihaknya sudah serius mengurus kasus yang mencemarkan institusinya itu. "Mahasiswa dan polisi, keduanya dipermalukan atas kasus ini. Saat ini kita tinggal menunggu keputusan pengadilan, dipecat atau tidak terserah pengadilan," pungkas Andi.
Saat Kapolwiltabes bicara, salah seorang mahasiswa berceletuk, meminta alat kelamin pelaku pelecehan dipotong saja atau disiram air keras agar derajatnya setimpal dengan apa yang dirasakan Mawar.
Tuntutan mahasiswa agar Kapolda meminta maaf lewat publikasi media massa juga dirasakan berat oleh Kapowiltabes. Karena merasa tidak dihargai oleh mahasiswa, Kapolwiltabes pun meninggalkan kerumunan mahasiswa.
Sebelum menghentikan aksinya, mahasiswa berjanji akan menurunkan jumlah pengunjuk rasa yang lebih besar jika tuntutan mereka tidak dikabulkan.
Selasa, 19 Mei 2009 | 13:58 WIB
TEMPO Interaktif, Makassar: Kepolisian Daerah Sulawesi Selatan telah menindaklanjuti laporan keluarga korban pelecehan yang dilakukan aparat kepolisian. Terkait kasus ini sudah tiga anggota Polwiltabes Makassar diperiksa, masing-masing AF, AZ, dan YP.
Kepala Kepolisian Daerah Sulawesi Selatan, Inspektur Jenderal Mathius Salempang, yang ditemui usai acara tatap muka dan pengarahan di Gedung Juang 45 Makassar, Selasa (19/5), mengatakan kasus ini sudah ditangani Divisi Propam Polda Sulsel.
"Kalau memang ada anggota saya terlibat, percayakan kepada saya, pasti akan saya lanjuti, saya pasti tindak. Saya kira kalau kita bisa buktikan, kita tidak akan biarkan, saya akan tegakkan aturan," katanya.
Menurut Mathius, saat ini sudah ada tiga anggota Polwiltabes Makassar berpangkat Brigadir yang telah menjalani proses pemeriksaan, masing-masing AF, AZ, dan YP. Satu lagi akan menjalani proses pemeriksaan, yakni FR, dan kemungkinan masih akan berkembang. "Saya kira keluarga dan masyarakat percaya sama kita. Yakinlah bahwa kita tidak akan membiarkan," tegasnya.
Kasus ini terungkap setelah beredar rekaman seorang mahasiswi yang diminta melucuti seluruh pakaiannya hingga betul-betul telanjang oleh beberapa orang berpakaian polisi. Korban, seorang mahasiswi, melaporkan tindakan aparat tersebut.
Tidak puas melaporkan kasus ini ke Polda, korban dan keluarganya melapor ke Lembaga Bantuan Hukum (LBH) Makassar, kemarin. Atas laporan ini maka pihak LBH Makassar, akan menyurat ke Kompolnas, Kapolri dan Komnas Perempuan.
Berdasarkan keterangan korban, LBH merilis kronologis kejadian pada Oktober 2008 sekitar pukul 15.00 WITA itu. Saat itu korban dan teman prianya berjalan-jalan di Tanjung Bunga. Tiba-tiba korban didatangi lima aparat yang berpakaian perintis. Mereka langsung membuka pintu mobil dan salah satunya menuduh pasangan ini berbuat asusila. Korban mencoba melakukan pembelaan, tetapi oknum kepolisian ini tidak mengedepankan asas praduga tak bersalah.
Mereka malah memaksa korban untuk membuka pakaian dalamnya, sambil merekam peristiwa itu dengan ponsel secara paksa. Rekaman tersebut memperlihatkan kemaluan korban untuk membuktikan apakah ada sperma yang tertinggal.
Kemudian lima aparat itu menyerahkan korban ke pos satpam dekat pantai Akarena. Di sana ada Wadanru, anggota kepolisian, yang kemudian menyandera HP korban dan menyuruh membayar Rp 500 ribu dengan kesepakatan akan menghapus rekaman korban. Untuk pembayaran tersebut, korban menjual HP di MTC seharga Rp 400.
Malamnya korban menemui salah seorang polisi yang sedang tugas di bawah jembatan SD Sudirman. Sebelum uang diserahkan, korban dibawa ke tol untuk membawa rompi dan dalam perjalanan itu korban menyerahkan uang ke seorang satpam. Saat itu satpam itu berkata jika rekaman itu sisa satu yang belum terhapus dan berjanji akan menghapusnya jika temannya yang lain sudah datang.
Kepala Divisi Perempuan dan Anak di Lembaga Bantuan Hukum (LBH) Makassar, Fajriani Langeng, menilai rekaman dari ponsel itu menunjukkan adanya pemaksaan oleh aparat. Saat ini kondisi korban cukup terguncang akibat peristiwa ini. Wajah korban nyaris tak pernah kering dari air mata.
"Perilaku oknum aparat dalam rekaman itu sudah melanggar kode etik kepolisian. Ini sudah sangat kelewatan, jadi kita minta pelaku dipecat dan Kapolda meminta maaf atas tindakan anggotanya," kata Fajriani.
Kapolda menambahkan, bahwa jika ada aparat yang curiga terhadap sesuatu dan melakukan pemeriksaan identitas warga, kegiatan ini dilindungi Undang-Undang No 2 Tahun 2002 tentang Kepolisian Negara RI. Tetapi jika tindakan aparat kepolisian sudah tidak sesuai aturan atau di luar UU, seperti menyuruh buka baju dan merekam, itu sudah bukan wewenangnya.
Polisi Tahan Pelaku Pelecehan Mahasiswi
“Hukumannya akan dikenakan sanksi berat hingga pemecatan dari satuan polisi."
Selasa, 19 Mei 2009, 21:00 WIB
Siswanto
Helikopter polisi (VIVAnews/Nicolaus Tomy Kurniawan)
BERITA TERKAIT
* Kompolnas Akan Minta Klarifikasi ke Kapolri
* Korban Pemukulan Oknum Brimob Lapor Kompolnas
* 6 Polisi Pembunuh Tentara Divonis 8 Tahun Bui
* Enam Pelaku Terancam Dibui
* Komisi Anak Laporkan Oknum Polisi ke Propam
web tools
smaller normal bigger
VIVAnews - Kepolisian Daerah Sulawesi Selatan dan Barat menetapkan empat polisi yang diduga terlibat melakukan pelecehan seksual terhadap seorang mahasiswi di Makassar .
Kepala Bidang Hubungan Masyarakat Kepolisian Daerah Sulselbar, Kombes Polisi Hery Subiansauri, mengatakan keempat tersangka berinisial Bripka AN, Briptu MA, Briptu FY dan Briptu YN. Keempat prajurit tersebut bertugas sebagao patroli perintis di Kepolisian Wilayah Kota Besar Makassar .
“Dari bukti video yang mereka rekam sendiri, keempatnya memang diduga menjadi pelaku pelecehan. Untuk pengembangan selanjutnya, mereka masih akan menjalani pemeriksaan sebagai tersangka,” kata Hery kepada VIVAnews, Selasa 19 Mei 2009.
Hery menambahkan keempatnya langsung ditahan di tahanan Polda Sulselbar pasca penetapan menjadi tersangka. Keempatnya diancam pasal tentang pelecehan seksual, karena memaksa Anti (nama samaran), seorang mahasiswi di perguruan tinggi swasta di Makassar untuk membuka pakaian luar dan dalam yang dikenakannya.
Terkait dengan kasus itu, Hery berjanji akan menuntaskan kasus tersebut. Menurutnya, mereka akan dikenai tindakan disiplin dank ode etik jika ternyata mereka benar-benar melakukan tindakan itu. Selain itu, mereka juga terancam pasal-pasal pidana, jika terbukti ada pelanggaran pidana.
“Hukumannya akan dikenakan sanksi berat hingga pemecatan dari satuan polisi. Perbuatan itu dianggap diluar dari kewenangan,” kata Hery.
Dari informasi yang dihimpun VIVAnews, peristiwa pelecehan seksual terjadi pada oktober 2008. Saat itu Anti bersama teman laki-lakinya sedang menuju ke salah satu tempat wisata di Makassar . Tiba-tiba, lima polisi menyergap pasangan tersebut dengan alasan untuk memeriksa.
Kelima polisi itu kemudian memaksa membuka pakaian luar dan dalam yang dikenakan Anti. Bahkan, polisi berseragam tersebut memaksa untuk memperlihatkan bagian terlarang Anti, untuk membuktikan apakah ada cairan sperma.
Polisi mengabadikan peristiwa itu, termasuk merekam bagian kemaluan Anti lewat video handphone. Rekaman itulah yang beredar luas dalam sepekan terakhir.
Anti juga melaporkan kasus tersebut ke Lembaga Bantuan Hukum (LBH) Makassar , untuk mendapatkan perlindungan hukum.
Pelecehan Seks Polisi
Mahasiswa STIEM Bongaya Geruduk Mapolwiltabes Makassar
Muhammad Nur Abdurrahman - detikNews
Makassar - Kasus pelecehan seksual yang dilakukan polisi terhadap Mawar, mahasiswi Sekolah Tinggi Ilmu Ekonomi dan Manajemen (STIEM) Bongaya membuat geram teman-temannya. Tidak kurang dari seratus mahasiswa STIEM Bongaya berunjuk rasa di Mapolwiltabes Makassar, di jalan Ahmad Yani, Makassar, Sabtu (23/5/2009).
Kedatangan mahasiswa STIEM yang berkonvoi dari kampusnya, di jalan Mappaoddang, Makassar, itu untuk menuntut Kapolwiltabes memecat anggotanya yang menjadi pelaku pencabulan dan pemerasan.
Koordinator aksi mahasiswa STIEM, Muhammad Ikbal, dalam orasinya meminta Polri memecat anggotanya yang terlibat dalam kasus pencabulan. Mereka juga meminta Kapolda Sulselbar, Irjen Pol Mathius Salempang, meminta maaf lewat media massa kepada korban dan civitas akademika STIEM Bongaya.
"Penistaan ini tidak bisa dibiarkan begitu saja. Kasus ini harus tuntas dan menjadi pelajaran bagi polisi ketika bertugas," ungkap Ikbal.
Sementara itu, Kapolwitabes Makassar, Kombes Burhanuddin Andi yang menemui pengunjuk rasa, menegaskan pihaknya sudah serius mengurus kasus yang mencemarkan institusinya itu. "Mahasiswa dan polisi, keduanya dipermalukan atas kasus ini. Saat ini kita tinggal menunggu keputusan pengadilan, dipecat atau tidak terserah pengadilan," pungkas Andi.
Saat Kapolwiltabes bicara, salah seorang mahasiswa berceletuk, meminta alat kelamin pelaku pelecehan dipotong saja atau disiram air keras agar derajatnya setimpal dengan apa yang dirasakan Mawar.
Tuntutan mahasiswa agar Kapolda meminta maaf lewat publikasi media massa juga dirasakan berat oleh Kapowiltabes. Karena merasa tidak dihargai oleh mahasiswa, Kapolwiltabes pun meninggalkan kerumunan mahasiswa.
Sebelum menghentikan aksinya, mahasiswa berjanji akan menurunkan jumlah pengunjuk rasa yang lebih besar jika tuntutan mereka tidak dikabulkan.
Cara Mencuri Bandwidth Hospot
Trick Curi Bandwidth di Hospot
Cari dulu dasar teorinya…heeee.
Hotspot (Wi-Fi) adalah salah satu bentuk pemanfaatan teknologi Wireless LAN pada lokasi-lokasi publik seperti taman, perpustakaan, restoran ataupun bandara. Pertama kali digagas tahun 1993 oleh Brett Steward. Dengan pemanfaatan teknologi ini, individu dapat mengakses jaringan seperti internet melalui komputer atau laptop yang mereka miliki di lokasi-lokasi dimana hotspot disediakan.
Pada umumnya, hotspot menggunakan standarisasi WLAN IEEE 802.11b atau IEEE 802.11g. Teknologi WLAN ini mampu memberikan kecepatan akses yang tinggi hingga 11 Mbps (IEEE 802.11 b) dan 54 Mbps (IEEE 802.11 g) dalam jarak hingga 100 meter.
sedangkan Bandidth itu apa?
Bandwidth adalah luas atau lebar cakupan frekuensi yang digunakan oleh sinyal dalam medium transmisi. Dalam kerangka ini, Bandwidth dapat diartikan sebagai perbedaan antara komponen sinyal frekuensi tinggi dan sinyal frekuensi rendah. frekuensi sinyal diukur dalam satuan Hertz. sinyal suara tipikal mempunyai Bandwidth sekitar 3 kHz, analog TV broadcast (TV) mempunyai Bandwidth sekitar 6 MHz. Bandwidth diartikan juga sebagai takaran jarak frekuensi. Dalam bahasa mudahnya, adalah sebuah takaran lalu lintas data yang masuk dan yang keluar. Dalam dunia hosting, kita di berikan jatah Bandwidth setiap bulan tergantung seberapa dalam kita merogoh kocek. Habisnya Bandwidth ditentukan seberapa banyak kita mengupload atau mendownload. Makin banyak anda melakukan aktivitas upload, ditambah makin banyaknya pengunjung yang mengakses, maka makin berkurang jatah Bandwidth yang diberikan. Misalkan, www.namasitus.com diberi jatah Bandwidth sebesar 1,5 Giga dalam sebulan. Dan sudah sejak bulan Desember rasanya jatah Bandwidth yang diberikan kurang. Pada bulan Desember, jatah Bandwidth habis sehari sebelum tahun baru. Dan berturut-turut bulan Januari, Februari, Maret dan April habis dalam 3 minggu. Otomatis, dalam seminggu terakhir didats.net tidak bisa diakses.
Nach dapaet ilmukan meski dikit-dikit.Pertanyaannya sekarang bisakah kita mencuru bandwidth?jawabannya insyaalah tiidak. Badwidth hanya bisa dialihkan atau dibagi kepaha pihak lain. Artikel ini sebenarnya juga hanya mengalihkan badwidth yang ada kepada kita sebagai pengguna otoritas. Sehingga pihak lain yang akan menggunakan hospot tidak dapat menggunakan bandwidth, atau bandwidth yang seharusnya dia dapatkan dialihkan kepada kita.
Untuk mendownloadnya via IDM http://www.indowebster.com/NetCut_berguna_untuk_memutuskan_koneksi_internet_USERClient_dari_server_secara_software_tanpa_perlu_menginstall_di_sisi_client.html
Instalasi Program netcut
1. Extrax file yang barusan didownload
2. Kemudian Double click netcut.exe
3. Ikutilah prosedure selanjutnya, sama halnya menginstall program pada umumnya
4. Selanjutnya Restart komputermu.
5. Setelah itu jalankan program netcutnya
6. Tinggal pilih IP target terus klik cut off. Voila ikan bakar pun jadi! ngga deng, Ip target tsb bakalan RTO ampe mampus atau sampe anda meresume nya lagi ato program ini di close
8. Klo udah di matiin smua IPnya [kecuali IP anda sndiri dan Gateway] brati smua koneksi hotspot menjadi milih anda!!!!!
MWUAAHAHAHAH silahkan tersenyum sinis memandang orang2 lain yang bingung [kok internet gw mati ya apa gara2 gw tadi kentut? emangnya sampe sebau itu]. Nah yang harus diinget liat deh di kolom kanan kan ada bahasa ilmiah ga jelas yang bacanya Gateway IP, nah kalo menurut hipotesis gw itu tuh gateway menuju server jadi kalo itu lo cut off yaudah brati semua orang di list kolom kiri bakalan mati [wong ip gateway dimatiin yaealaaa..]
Oh iya kalo ga salah, netcut juga bisa dipakai di LAN juga, jadi silahkan dicoba.
Alnect Computer: FlashDisk 32GB Corsair
Kalau mengingat tempo dulu kayaknya perkembangan teknologi digital cepat sekali.
Dulu USB Flashdisk paling besar hanya 128MB dan harganya pun cukup mahal. Adapun sekarang yang saya tahu ukuran terbesar kapasitas FD mencapai 128GB (1000 kali).
Dan sepertinya teknologi penyimpanan data akan bergeser dari data piringan ke bentuk memori FD. Mengapa? karena jenis memori yang dipakai didalam FD lebih tahan terhadap goncangan sehingga relatif lebih awet.
Nah ini dia USB FD favorit saya dan juga FD pertama saya bermerek CorsAir.
Kelebihan FD ini menurut saya:
* Tahan lama, garansi seumur hidup
* Ukurannya kecil
* Desain yang khas (dari awal keluar sampai sekarang sama)
* Tahan air (terbuat dari karet yang kedap)
* Tahan banting (case dari karet sehingga elastis)
Screen shoot:
http://www.alnect.net/kategori.php?/8/35/Storage_Media/USB_FlashDisk_32GB
Mau review produk dapat hadiah Notebook atau gadget lainnya. Ayoo buruan gabung di kontes blog Alnect periode I 1Juni-31Juli 2009. KLIK gambar di bawah untuk informasi dan pendaftaran.
Dulu USB Flashdisk paling besar hanya 128MB dan harganya pun cukup mahal. Adapun sekarang yang saya tahu ukuran terbesar kapasitas FD mencapai 128GB (1000 kali).
Dan sepertinya teknologi penyimpanan data akan bergeser dari data piringan ke bentuk memori FD. Mengapa? karena jenis memori yang dipakai didalam FD lebih tahan terhadap goncangan sehingga relatif lebih awet.
Nah ini dia USB FD favorit saya dan juga FD pertama saya bermerek CorsAir.
Kelebihan FD ini menurut saya:
* Tahan lama, garansi seumur hidup
* Ukurannya kecil
* Desain yang khas (dari awal keluar sampai sekarang sama)
* Tahan air (terbuat dari karet yang kedap)
* Tahan banting (case dari karet sehingga elastis)
Screen shoot:
http://www.alnect.net/kategori.php?/8/35/Storage_Media/USB_FlashDisk_32GB
Mau review produk dapat hadiah Notebook atau gadget lainnya. Ayoo buruan gabung di kontes blog Alnect periode I 1Juni-31Juli 2009. KLIK gambar di bawah untuk informasi dan pendaftaran.
Jumat, 05 Juni 2009
Lomba Blog Berhadiah Laptop
Mau hadiah seperti di gambar ini?
Baru saja sebuah toko online gadget Alcnet Computer menyelenggarakan sebuah kontes blog. Kontes ini adalah periode I yang akan digelar dari mulai 1 Juni – 31 Juli 2009.
Apa syaratnya?
Hanya dengan memberikan sebuah review terhadap produk-produk yang tersedia di Alnect dan menyertakan tiket/banner.
Gampang kan, Ayoo buruan !!!
Untuk daftar klik gambar tiket dibawah ini
Baru saja sebuah toko online gadget Alcnet Computer menyelenggarakan sebuah kontes blog. Kontes ini adalah periode I yang akan digelar dari mulai 1 Juni – 31 Juli 2009.
Apa syaratnya?
Hanya dengan memberikan sebuah review terhadap produk-produk yang tersedia di Alnect dan menyertakan tiket/banner.
Gampang kan, Ayoo buruan !!!
Untuk daftar klik gambar tiket dibawah ini
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